PRIVATE ADVISORY / 02

PRIVATE ADVISORY

Sometimes the decisions in front of you are too important to make alone, too complex to hand to a consultant and too close to see clearly.

Private Advisory is an ongoing, confidential relationship for founders and senior leaders carrying significant responsibility.

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FORMAT: ONGOING
SESSIONS: 2 × 90 MINUTES / MONTH
TYPE: PRIVATE ADVISORY
INVESTMENT: FROM A$4,500 / MONTH

01 — THE REALITY

THE FURTHER YOU GO, THE FEWER PEOPLE YOU CAN REALLY TALK TO.

Leadership can be strangely isolating.

Your team needs you to have answers. Your board has expectations. Your investors have an agenda. Your friends and family may listen, but they do not always understand the context.

And consultants tend to arrive with a methodology and a statement of work.

Sometimes you need someone who understands the context, remains independent from the system and is willing to tell you what they actually see.

Someone who can hold both the business and the person carrying it.

02 — NO CURRICULUM

THE WORK FOLLOWS WHAT IS ACTUALLY HAPPENING.

There is no fixed curriculum. We work with what is in front of you.

One week we might be talking about the future of the business. The next, a senior hire, a difficult conversation, a new opportunity, your positioning or a decision about whether to grow, change or sell.

Business decisions are rarely just business decisions. They involve ambition, identity, relationships, energy, ego, fear and the kind of life you are trying to build around the company.

Private Advisory gives us the continuity and permission to work across all of it.

03 — MY ROLE

ANOTHER PERSPECTIVE IN THE ROOM.

I am not there to run your business. And I am not there simply to agree with you.

My role is to get close enough to understand what you are trying to do while remaining far enough outside it to see what you might not.

Sometimes that means asking the question nobody else is asking. Sometimes it means challenging an assumption. Sometimes it means helping you untangle a complicated decision.

And sometimes you will simply ask:

WHAT WOULD YOU DO?

And I will tell you.

04 — HOW IT WORKS

PRIVATE, RESPONSIVE AND DELIBERATELY SMALL.

We establish a regular rhythm of deeper conversations, but the relationship does not stop when the meeting ends.

Two private 90-minute sessions each month

Time to step away from the day-to-day and think properly about the decisions, opportunities and challenges in front of you.
Direct access between sessions

Message me, send a voice note, share the document or ask the question. You do not need to save everything for our next scheduled conversation.
Quick calls when they matter

Sometimes you do not need another meeting in the diary. You need ten minutes before the meeting that is already in it.
A second set of eyes

Strategy. Positioning. Presentations. Important communications. Opportunities. People decisions. Send me what you are working on and I will give you my perspective.

05 — YOU + THE BUSINESS

THE TWO ARE RARELY AS SEPARATE AS WE PRETEND.

Founders and senior leaders rarely experience problems in neat categories.

A brand problem can actually be a leadership problem. A growth problem can be a customer problem. A people problem can be a strategy problem.

And sometimes a business problem is not really a business problem at all.

My career has moved across strategy, customer experience, marketing, innovation, digital, transformation, creativity and leadership. That breadth matters because it allows us to look at the whole thing.

The business you are building and the life you are building around it are connected. Private Advisory makes space for both.

06 — WHO IT'S FOR

FOR PEOPLE CARRYING SIGNIFICANT RESPONSIBILITY.

Private Advisory is designed for founders, CEOs and senior leaders navigating growth, transition, uncertainty or change.

You may be building something, changing something, selling something, starting again, stepping into a bigger role or questioning the role you are already in.

You may simply have reached a point where the decisions in front of you are becoming too important to make without someone you trust to challenge your thinking.

You do not need more advice from the sidelines.

You need another perspective in the room.

07 — THIS ISN'T CONSULTING

THE VALUE COMES FROM CONTINUITY.

There is no predetermined project, no deck I am trying to sell you and no twelve-step methodology we are required to work through.

I may be a coach, strategist, challenger, sounding board or advisor, depending on what the moment requires.

Over time, I understand the history, the personalities, the ambitions, the patterns, the things you have tried before and the contradictions between what you say you want and what you keep choosing.

That context allows us to get to the important conversation much faster.

The result is clearer judgement, stronger priorities and forward movement around the decisions that matter most.