WHY PEOPLE REMEMBER MOMENTS. NOT METRICS.

Experience Gap Check-Up

Answer 10 quick questions to see where you’re strongest in the Experience Arc (Presence, Connection, Surprise) — and where you’re being forgotten.

Rate each statement from 1 (Strongly Disagree) to 5 (Strongly Agree).

1) Our first impression is clear and consistent across website, store, social and campaigns.

Strongly DisagreeStrongly Agree

2) People instantly understand who we are and what we stand for.

Strongly DisagreeStrongly Agree

3) Customers respond emotionally to our content or experiences (messages, stories, loyalty).

Strongly DisagreeStrongly Agree

4) Our values clearly align with our audience; we feel human, not transactional.

Strongly DisagreeStrongly Agree

5) When people talk about us, they describe how we make them feel (not just what we do).

Strongly DisagreeStrongly Agree

6) We intentionally break patterns and create unexpected moments.

Strongly DisagreeStrongly Agree

7) Our last campaign or experience would clearly stand out against competitors.

Strongly DisagreeStrongly Agree

8) People naturally share our brand experiences (social/word of mouth).

Strongly DisagreeStrongly Agree

9) A week after interacting with us, people would still remember the experience.

Strongly DisagreeStrongly Agree

10) If you could improve one thing right now, what would it be?

Hi!

I want to share something I’ve learned after years of helping brands, leaders and creators design experiences people actually feel, not just see or scroll past.

Here’s the truth:

In a world obsessed with clicks, conversions and KPIs, we’ve forgotten one simple thing; people don’t remember numbers.

They remember moments.

Moments that moved them.

Moments that made them feel connected, seen, or inspired.

And that’s exactly what this free session is about.

It’s called “Why People Remember Moments, Not Metrics”, and I created it to help you rediscover the one thing that truly drives impact in work, leadership, and life, meaning.

EVER FELT LIKE THIS…

  1. You’re doing all the “right things” but your message still fades into the noise.

  2. You’re creating content, campaigns, or experiences — but they don’t stick.

  3. Your team is busy, but not aligned. Productive, but not inspired.

  4. You know you’re capable of deeper impact… but you’re not sure how to get there.

YOU ARE NOT ALONE

I’ve been there too.

I spent years chasing performance, until I realized that what makes people remember isn’t more output, it’s more presence.

And when I made that shift, everything changed.

The work became easier. The results became deeper. And people, customers, teams, audiences, actually felt something.

WHAT YOU WILL LEARN

In just one hour together, I’ll show you how to move from busy to memorable, and start creating moments that people carry with them.

Here’s what we’ll cover:

  1. The Experience Gap
    Why what you do and what people feel aren’t the same thing, and how to close the gap.

  2. The Science of Memory
    How to build experiences that stay with people long after the campaign is over.

  3. The Experience Arc
    My simple framework to transform ordinary moments into meaningful ones.

  4. The Power of Surprise
    How to design “micro-moments” that break patterns and spark emotion.

  5. Marketing (and Living) in the Age of AI
    Why presence is your greatest competitive advantage, and how to use it.

  6. Three Quick Shifts You Can Make Right Now
    Practical, simple ways to start creating meaning in your brand, team, and life today.

REGISTER NOW FOR FREE.

Moments Last. Metrics Don’t.

Start here and learn how to create the kind of experiences that people never forget.

All times are in AEDT, if none of these options suit, please get in touch to discuss other options. 

WHO IS IT FOR?

LEADERS

A leader who wants to connect more deeply with your team and customers.

CREATORS & MARKETERS

A creator or marketer tired of chasing algorithms instead of impact.

HUMANS

A human who wants to bring more meaning and intention into your daily life

WHY THIS MATTERS NOW

We’re living in an era where everything can be automated, but nothing meaningful can be faked.
AI can optimize your content. It can predict behavior. It can even write copy.
But it can’t create connection. It can’t generate presence.
And it will never understand the human moments that make life, leadership, and creativity worth it.

That’s where you come in.

Because meaning — not metrics — is what moves people.

This webinar is delivered live by me, Damian Madden.

I’ve spent over 20 years designing experiences for brands like Adidas, Prada, Tesla, and The Foo Fighters, helping them move from selling products to creating memories.

I was named Australian Consumer Experience Leader of the Year, and now my work focuses on helping leaders, creators and brands reconnect with the one thing that drives long-term impact: meaning.

Through frameworks like the Experience Arc and Experience Compass, I teach people how to see beyond transactions and build a life or brand that people remember.