For more than two decades, I’ve worked with people and organisations to challenge assumptions, notice what others miss and see possibilities that weren’t always obvious.

It’s taken me across strategy, creativity, customer experience, technology, innovation and leadership, working with organisations including Adidas, Pernod Ricard, Tesla, BMW, Prada and Ralph Lauren.

The work has changed over the years.

The question behind it hasn’t:

What are we not seeing?

THE CLOSER YOU ARE, THE HARDER IT IS TO SEE.

I spent much of my career applying this thinking to organisations.

Helping leaders step outside their businesses, question what everyone had learned to accept and find opportunities hiding in plain sight.

Eventually, I realised the same thing happens to us.

We get so busy running our lives that we stop noticing them.

Today my work sits on both sides of that idea.

I coach people who want to step outside the noise and reconsider where they’re heading.

I advise founders who want an independent perspective on the decisions in front of them.

And I work with leadership teams who need help seeing their organisation differently.

Different problems.

Same principle.

Sometimes you need to step outside something to see it clearly.

SPEAKING

I’ve spoken at more than 50 conferences and events across eight countries, sharing ideas about experience, creativity, leadership, innovation and what happens when we learn to see familiar things differently.

My talks combine stories from more than two decades inside global businesses with ideas drawn from psychology, art, mindfulness and everyday life.

I’ve spoken for organisations and audiences including the Museum of Contemporary Art Australia, Facebook and Dropbox, and at conferences around the world.

I’m less interested in giving audiences another list of things they should be doing.

I want them to leave looking at something differently than when they walked in.

A LITTLE MORE ABOUT ME.

I’ve been named Australian Customer Experience Leader of the Year twice and recognised three times among CIO Magazine’s Top 20 Digital Executives.

My work has received recognition from D&AD, AGDA, Transform, AWWWARDS, ASTRA and W3.

I’m the creator of the Experience Compass and Observer Lens, and co-founder of A.SINGLE.PIECE, a gallery built around the idea that sometimes removing everything else helps us see what’s right in front of us.

I write, make things, work with people and remain endlessly interested in why we see the world the way we do.

These days, most of my work comes back to one idea:

Pay attention. You might see something you’ve been missing.