We rarely question the patterns we inherit, the routines, assumptions and systems that shape how we work and live. But meaningful transformation begins with disrupting those patterns. It starts by seeing differently, slowing down and designing with intention.

For more than two decades, I’ve worked at the intersection of strategy, creativity, and consumer experience, helping global brands, leaders, and teams reimagine how they connect with the world and with themselves. From developing future-focused brand strategies for companies like Pernod Ricard and Adidas, to shaping immersive activations that have reached millions, my work is grounded in one goal: creating connected experiences that resonate deeply and last longer.

I believe creativity isn’t just a skill—it’s a mindset. It’s how we cut through noise, find clarity, and build something that matters. Whether I’m consulting on experience design, guiding executive teams through strategic reinvention, or helping individuals reframe their relationship with work, my approach blends insight, presence, and purposeful action.

I’m the creator of The Experience Compass and The Experience Arc, two systems designed to help people and brands navigate complexity, unlock creativity, and connect meaningfully—across moments, channels, and cultures.

I also co-founded A.SINGLE.PIECE, a gallery that explores how a single artwork—presented with focus—can shift perception, attention, and emotion. It reflects my belief that sometimes, less is more impactful.

Named Australian Consumer Experience Leader of the Year, I’ve advised boards and spoken at leading institutions like the Museum of Contemporary Art Australia, Facebook and Dropbox. I also serve as a strategic advisor to organizations like Cure Cancer, Sydney Story Factory and the Independent Fashion Advisory Board.

At my core, I help people and brands rethink what's possible—through clarity, creativity, and the quiet power of meaningful design.