We rarely question the patterns we inherit, the routines, assumptions and invisible systems that shape how we work, lead and live.

But real transformation begins when we do.

My work sits at the intersection of strategy, creativity and human experience. For more than two decades, I’ve helped global brands, leaders and individuals reimagine how they connect with the world and with themselves.

From shaping future-focused strategies for companies like Pernod Ricard and Adidas, to building immersive experiences that have reached millions, my approach is grounded in one simple principle:

When you shift how people feel, you shift what’s possible.

I believe creativity isn’t just a professional skill it’s a way of seeing. It’s how we cut through noise, find clarity and build lives, systems and moments that matter.

Whether I’m consulting on brand worlds, guiding executive teams through reinvention, or helping individuals redesign their lives with more presence and purpose, my work blends insight, calm and practical transformation.

I’m the creator of The Experience Compass and The Experience Arc, two systems designed to help people and brands navigate complexity, unlock creativity and make better decisions through meaning.

Alongside my advisory work, I co-founded A.SINGLE.PIECE, a gallery exploring how a single artwork, presented without distraction, can shift perception and create deeper connection, a belief that also shapes my broader philosophy: less noise, more meaning.

Named Australian Consumer Experience Leader of the Year, I’ve advised boards and spoken at leading institutions including the Museum of Contemporary Art Australia, Facebook and Dropbox, and served as strategist and advisor to organisations such as Cure Cancer, Sydney Story Factory and the Independent Fashion Advisory Board.

At my core, I help people and brands rethink what’s possible, through clarity, creativity and the quiet power of meaningful design.