WHY PEOPLE REMEMBER MOMENTS. NOT METRICS.

In a world optimised by AI and overloaded with data, the only thing that lasts is what people remember.

Learn how to design unforgettable moments, in your life, your leadership and your brand.

The Problem

You can’t spreadsheet your way into someone’s memory.

  • Customers forget campaigns within hours.

  • Teams lose sight of connection in a sea of KPIs.

  • Leaders chase productivity instead of presence.

The result? Disconnected people. Forgettable brands. Meaningless work.

THE PROMISE

In this free LIVE session I will reveal a different approach.

It’s not about doing more. It’s about designing moments that matter.

At the heart of it is the Experience Gap, the space between what you do as a brand or individual, and what people actually feel and remember.

Most brands and leaders pour energy into activity: campaigns, projects, busy schedules. But activity doesn’t guarantee impact. If it’s not remembered, it’s wasted.

Closing the Experience Gap means moving beyond metrics to moments. It means using strategy and systems like the Experience Arc, Presence, Connection, Surprise, to create lasting impressions in a world where AI can replicate almost everything else.

WHAT YOU WILL LEARN

  1. The Experience Gap → What it is, why it’s costing you, and how to close it.

  2. The Science of Memory → Why numbers fade, but moments last.

  3. The Experience Arc → A framework for making the everyday unforgettable.

  4. The Power of Surprise → How breaking patterns creates loyalty and meaning.

  5. Marketing in the Age of AI → Why efficiency isn’t enough anymore.

  6. Three Practical Shifts You Can Make Today → Tools to transform how you live, lead, and market.

REGISTER NOW FOR FREE.

Moments Last. Metrics Don’t.

Start here and learn how to create the kind of experiences that people never forget.

All times are in AEDT, if none of these options suit, please get in touch to discuss other options. 

This webinar is delivered live by Damian Madden.

Named Australian Consumer Experience Leader of the Year, Damian has designed connected brand worlds and memorable experiences for Adidas, Prada, The Foo Fighters and more.

His frameworks, the Experience Arc and Experience Compass, are helping leaders and brands move beyond metrics to create lasting impact.