Archive for the ‘Marketing & Innovation’ Category

What is crypto-luxury and why does it matter?

Posted by Damian Madden on January 17, 2018 in Marketing & Innovation | No Comments

Cryptocurrency has changed the financial industry forever and now the concept of crypto-luxury is set to shake up the luxury world. It makes sense too, despite the fact that traditionally luxury has been somewhat slow to embrace digital change, crypto-luxury is the perfect partner. It helps to not only solve some of the most pressing […]

Read More

Why I am learning a new magic trick every week for a year

Posted by Damian Madden on January 9, 2018 in Marketing & Innovation | No Comments

One of my New Year’s resolutions this year was to learn a new magic trick every week, for the entire year. It may sound like a strange goal but it all comes down to wanting to better understand customers and how to effectively present brands to them in an ever-changing landscape. I first began looking […]

Read More

Why you need to be innovated not motivated in 2018

  The sound of fire-works were still reverberating through the night air when my social feeds started to fill up with promises from various connections to make 2018 their “best year yet.” This is nothing new, it happens every year, we all have things we want to achieve and what better milestone to set those […]

Read More